A New Yorker by way of Jamaica brought up in two locales that are opposites, Chad’s point of view is a result of what these places have to offer.

After receiving a B.S. in communications from the University of Miami, Chad started his career as a director on several documentaries that explore social and cultural issues relative to Miami, such as race-based gentrification, the African-American custom of women wearing hats to church services on Sundays and Miami’s soul music scene in the mid to late 60s.

His films have been invited to screen at SXSW, Aspen Shortsfest, The Miami International Film Festival, Maryland Film Festival, Cleveland Film Festival, and Cinequest.

In 2015, Chad transitioned into commercial directing. His body of work includes spots for Coors Light Elevance Health’s Simply Healthcare, lifestyle campaigns for Oakley, Resorts World Casinos, and healthcare work for Broward Health, one of the 10th largest health systems in the U.S.